Research & Studies

Tariff Turbulence: How Ecommerce Brands Can Respond Without Raising Prices or Cutting Teams

Tariff Turbulence: How Ecommerce Brands Can Respond Without Raising Prices or Cutting Teams

Tariffs have changed the economics of ecommerce in a very real way. But you are not powerless.

Incrementality Case Study: Longer Video, Larger Impact: Rigorous Geo-Testing Reveals :30s Outperform :15s in Top-of-Funnel Awareness Channels

Incrementality Case Study: Longer Video, Larger Impact: Rigorous Geo-Testing Reveals :30s Outperform :15s in Top-of-Funnel Awareness Channels

Why Most Media Mix Models Fail – And How to Fix Yours

Why Most Media Mix Models Fail – And How to Fix Yours

Latest articles

Media Mix Modeling

How Incrementality Experiments Differ from A/B Experiments in Marketing

How Incrementality Experiments Differ from A/B Experiments in Marketing

The Pitfalls of Incrementality Testing and Why a Personalized Approach Matters

The Pitfalls of Incrementality Testing and Why a Personalized Approach Matters

Meta’s New Incremental Attribution Model: A Step Forward or a Step Back?

Meta’s New Incremental Attribution Model: A Step Forward or a Step Back?

What is Incrementality in Marketing? The Ultimate Guide for 2024

What is Incrementality in Marketing? The Ultimate Guide for 2024

Unlocking the Power of Incrementality: A Comprehensive Testing Framework for Optimal Revenue

Unlocking the Power of Incrementality: A Comprehensive Testing Framework for Optimal Revenue

How to Offer Agency Clients Cutting-Edge Insights Without Breaking the Bank

How to Offer Agency Clients Cutting-Edge Insights Without Breaking the Bank