Research & Studies

Incrementality Testing Platforms: The Complete Guide to Measuring True Marketing Impact (2025)

Incrementality Testing Platforms: The Complete Guide to Measuring True Marketing Impact (2025)

Attribution tells you what happened. Incrementality tells you what you caused to happen.

Weighted Synthetic Controls for Incrementality Testing: The Complete Marketing Guide (2025)

Weighted Synthetic Controls for Incrementality Testing

Stop guessing. Start proving. Here’s how weighted synthetic controls make incrementality testing results tight enough to take to your CFO.

September 19, 2025

Incrementality Study: How Incremental is Meta Really?

Incrementality Study: How Incremental is Meta....

A channel-level analysis of 46 Meta Ads incrementality studies for DTC brands using Stella’s geo-based inverse holdout methodology

Latest articles

Media Mix Modeling

Measuring the Incrementality of Podcast Ads: A 6-Month Case Study

The Incrementality of Podcast Ads

Incrementality Testing Platforms: The Complete Guide to Measuring True Marketing Impact (2025)

Incrementality Testing Platforms

How Do You Validate a Marketing Mix Model (MMM)? The Complete Guide

Media Mix Modeling

How to Validate an MMM

Weighted Synthetic Controls for Incrementality Testing: The Complete Marketing Guide (2025)

Weighted Synthetic Controls for Incrementality Testing

A Practitioner's Guide to Weighted Synthetic Control Methods for Incrementality Testing

Weighted Synthetic Control methods for incrementality testing

Incrementality Study: How Incremental is Meta Really?

Incrementality Study: How Incremental is Meta....