AI-Powered
Media Mix Modeling

Meet Stella: The smartest, most affordable media mix modeling solution for brands and agencies.
Get startedGet started

Reveal the true drivers of your growth

Every marketing leader dreams of clarity—knowing which channels truly drive growth. That’s where you come in, with Stella as your AI sidekick. Media Mix Modeling goes beyond the basics, accounting for external factors to isolate each channel’s impact. No more guesswork. Just actionable insights to move you forward.

Make Smarter, Faster Decisions

Imagine knowing exactly where to invest your next dollar. Stella’s Budget Optimizer pinpoints the channels and campaigns that maximize contribution, whether you’re planning for the quarter or fine-tuning this month. Now, you can back every strategy with forecasts designed to hit KPIs and crush your goals.

Insights Tailored to Your Team

Great leaders don’t just need answers—they need solutions their whole team can use. Stella simplifies advanced analysis into practical, team-ready insights. From day-to-day optimizations to quarterly strategy planning, you stay in control while Stella handles the heavy lifting.

Take the Lead in Marketing Strategy

With Stella by your side, you have the tools to make smarter decisions, maximize impact, and drive growth. Start your journey today—book a live walkthrough or explore our demo to see how Stella supports your success.

Your Partner in Precision Marketing Measurement

Collect
Analyze
Optimize
Collect data with our template
Upload up to 27 months of data, including external factors like sales, holidays, and weather, to isolate each channel’s true impact.
Properly analyze MMM results
Stella provides charts and AI-driven insights, showing you exactly what the data means for your media mix and how to take action from these insights.
Optimize your budget
Use Stella’s budget optimizer to pinpoint where to invest for maximum ROI, factoring in seasonal trends and external variables.

Affordable,
Powerful Media Mix Modeling

Why pay more for less? At just $2K a month, you can run unlimited Media Mix Models. No long-term contracts. No hidden fees. No surprise price hikes. Month-to-month flexibility, because that’s what you deserve.

Stella AI MMM

$2,000/month

$2,500/month

Hands-On-Service
+ $500/month
Features
  • Adstock Transformation
  • Seasonal Effects
  • Channel Distribution
  • Forecasting
  • Saturation Curves
  • Multi-Linear Regression
  • AI-Data Scientist Guidance
  • 6-Month Budget Optimization
  • Month to Month Terms
Features
  • Adstock Transformation
  • Seasonal Effects
  • Channel Distribution
  • Forecasting
  • Saturation Curves
  • Multi-Linear Regression
  • AI-Data Scientist Guidance
  • 6-Month Budget Optimization
  • Month to Month Terms
Get startedGet started

Find the true impact of every single dollar with Stella

Get startedGet started
Virtual Demo

Frequently asked questions

What is Stella's MMM tool?

Stella’s AI-powered Media Mix Modeling (MMM) tool helps you measure and optimize the impact of your marketing channels. By analyzing historical performance and external factors, Stella provides actionable insights that guide smarter budget allocation—without relying on PII or sensitive data.

How can I get started with Stella's MMM tool?

Getting started is simple. Explore our virtual demo to see Stella in action, or schedule a call with our team for a personalized walkthrough of how Stella can solve your unique challenges. Since Stella operates through Google Sheets, you can onboard and start analyzing data the same day.

How does Stella ensure the privacy and security of data?

While Stella doesn’t require PII to analyze data, we prioritize security by using top-tier encryption and adhering to global privacy standards like GDPR. Your data is protected and anonymized, ensuring complete peace of mind.

Who should use Stella's MMM tool?

Stella’s MMM tool is ideal for brands with at least 2 years of historical data, spending over $1M per year across two or more channels. The more data you have—such as spend, revenue, and external factors—the more accurate and insightful Stella’s analysis will be.

What does Stella's MMM tool cost?

Stella’s MMM tool is available for $2,000/month, making it one of the most affordable solutions on the market. For an additional $500/month, you can access expert, hands-on support to ensure your media mix models are calibrated for maximum impact.

Is there customer support available for Stella users?

Yes! Stella is intuitive to use, but our team is here for you whenever help is needed. From a smooth onboarding experience to hands-on support, we’re committed to responding within 24–48 hours to keep your testing on track.