Relying only on Multi-Touch Attribution Is Holding You Back
Multi-Touch Attribution shows interactions but fails to reveal influence. It creates the illusion of clarity while ignoring the true drivers of incremental growth and ROI.
- Focuses on last-click or channel interactions, missing the full customer journey and undervaluing key contributors.
- Overemphasizes quantity of engagement rather than the quality or profitability of that engagement.
Where Our Competitors Miss the Mark
Many solutions provide data but stop there, leaving you to figure out next steps on your own. Without actionable recommendations, these tools burden marketers with complex data but no clear path to drive results.
- Expensive platforms that only provide numbers, not actionable guidance tailored to your ad accounts.
- No expertise or insights from senior marketers and data scientists to maximize incremental revenue.