The Cheapest Incrementality Testing Tool: Stella

In the world of marketing measurement, tools like Incrementality Testing and Media Mix Modeling (MMM) are essential for understanding the true value of your marketing efforts. However, many companies are shocked to discover that these tools often come with hefty price tags that undermine their goal of maximizing profitability. Competitors routinely charge anywhere from $5,000 to $20,000 per month, putting a significant strain on marketing budgets.

Stella offers a better way forward. With a transparent, flat-rate pricing model, Stella provides cutting-edge incrementality testing and media mix modeling tools that are both affordable and effective. Let’s explore what makes Stella the most cost-effective and powerful solution for mid-market ecommerce brands.

Transparent Pricing for Every Brand

Stella currently offers two powerful tools: AI Incrementality Testing and AI Media Mix Modeling. Each tool costs $2,000 per month, regardless of your ad spend level. For businesses looking to utilize both tools, the total cost is just $3,500 per month—offering significant savings compared to purchasing them individually.

For brands that prefer additional support, Stella provides a “done-for-you” service at an additional $500 per month. This hands-on service allows our team to run analyses, interpret results, and guide your marketing strategy—a level of support rarely offered by competitors.

Who Should Use Stella?

While Stella’s pricing is designed to be accessible, we recommend starting with incrementality testing if your annual revenue exceeds $10 million or you’re spending more than $100,000 per month on each advertising channel. This ensures you’ll have the scale and data needed to derive meaningful insights.

The Problem With Expensive Marketing Measurement Tools

It’s ironic: Incrementality testing and MMM tools are designed to help brands grow and become more profitable, yet many companies are paying upwards of $5,000 to $20,000 per month just to access them. For a brand making $15 million per year, these fees simply don’t add up—especially when the goal is to maximize net profit and keep costs down.

These high prices don’t necessarily mean you’re getting better results either. Much of what brands are paying for with competitors is the overhead of running a bloated platform, inflated due to branding, complex pricing structures, and other inefficiencies. In contrast, Stella was built with the idea that data-driven marketing shouldn’t be a luxury reserved for the biggest brands.

Stella: Customized Pricing That Grows With You

Stella’s pricing structure was specifically designed to accommodate mid-market ecommerce brands. Whether you’re spending $85,000 or $1 million per month on advertising, Stella ensures you’re getting the best value for your budget. Our flat-rate pricing eliminates the need for complex calculations based on spend, offering both simplicity and fairness.

Unlike competitors that lock you into 6-12 month contracts, Stella offers flexible terms. You can choose from 30-day or 3-month plans, giving you the freedom to test the tool, see the results, and make decisions without the burden of long-term commitments.

No Compromise on Quality

Despite its lower price point, Stella doesn’t compromise on quality. In fact, Stella’s data models are more sophisticated than many competitors. Our platform goes beyond the standard metrics to provide a deeper analysis that covers a broader range of marketing scenarios, including:

• Measuring the incrementality of SEO campaigns
• Analyzing product pricing strategies
• Evaluating the effectiveness of podcast promotions
• Understanding seasonal shifts in user behavior

Stella’s tools aren’t just cookie-cutter solutions—they’re tailored for each use case to provide the most accurate insights possible.

Personalized Support From Experts Who Understand Your Business

One of Stella’s standout features is our hands-on support. Our team has been media buying for over a decade, managing budgets exceeding $40 million per month. This real-world experience gives us an edge in understanding the complexities of today’s marketing landscape.

Unlike other platforms where your account rep might not have direct experience in ad management, our team is actively working in the trenches, running campaigns, conducting tests, and optimizing strategies. We don’t just give you the data and leave you to figure it out on your own—we help you conduct tests, analyze the results, and implement optimizations based on those insights.

Efficient Testing Tailored to Mid-Market Brands

Stella’s approach to incrementality testing is designed for efficiency and practicality. By identifying the best holdout regions, Stella ensures you can reach statistical significance in the shortest amount of time with the smallest investment. Most tests require holding back $5,000 to $15,000 and last only 20 days—a stark contrast to competitors who often recommend holding back $50,000 to $200,000 for a single test.

This streamlined approach makes Stella an ideal choice for mid-market brands that need reliable insights without draining their budgets.

Why Stella’s Affordability Matters

In an industry where many brands overpay for marketing measurement tools, Stella offers an affordable solution without cutting corners. By offering transparent pricing and modular plans, we ensure you get the best value for your budget while delivering best-in-class results.

Marketing measurement should be about profitability, not high costs. Stella was designed to give brands access to the data and insights they need to grow—without draining their marketing budgets.

How Stella Compares to Competitors

With competitors charging significantly higher fees, many brands are left wondering whether the cost truly justifies the value. While these platforms claim to offer advanced data and analytics, the reality is that Stella delivers the same (and often more) comprehensive tools for a fraction of the cost.

Stella’s expertise in both ad buying and data analysis gives us a unique edge in helping brands maximize their returns. We’re not just a software tool; we’re a strategic partner in your growth.

The Future of Marketing Measurement

As brands continue to tighten their marketing budgets and seek more transparent solutions, platforms like Stella are leading the way in offering affordable, flexible, and high-quality tools for measuring marketing effectiveness. Incrementality testing and MMM are no longer reserved for the biggest players with unlimited resources—Stella is making these essential tools accessible to everyone, regardless of their budget.

In a world where profitability is everything, marketing measurement tools shouldn’t break the bank. Stella is here to help brands achieve their growth goals without compromising on quality or affordability.

To learn more about how Stella can transform your marketing measurement, check out the transparent pricing module on our homepage. We’re confident that you’ll find Stella to be the most affordable, comprehensive marketing measurement tool on the market.

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