The Cheapest Incrementality Testing Tool: Stella

In the world of marketing measurement, tools like Incrementality Testing and Media Mix Modeling (MMM) are essential for businesses to understand the true value of their marketing efforts. However, many companies are surprised to find that these tools, designed to optimize profitability, often come with a price tag that seems counterproductive. Competitors routinely charge anywhere from $5k to $20k per month, a fee that cuts deeply into marketing budgets and makes profitability harder to achieve.

That’s where Stella comes in. 

Stella offers a more affordable, customizable solution for incrementality testing and marketing measurement, with pricing tailored to fit each brand's needs. By structuring our pricing around monthly ad spend, Stella ensures that brands pay a fair rate based on the size of their marketing efforts—without sacrificing quality or depth of insight. At 1/3 the cost of many competitors, Stella provides the same (if not better) functionality, making it the most cost-effective marketing measurement tool on the market.

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The Problem With Expensive Marketing Measurement Tools

It’s ironic: incrementality testing and MMM tools are designed to help brands grow and become more profitable, yet many companies are paying upwards of $5,000 per month just to access them. For a brand making $15 million per year, these fees simply don’t add up—especially when the goal is to maximize net profit and keep costs down.

These high prices don’t necessarily mean you’re getting better results either. Much of what brands are paying for with competitors is the overhead of running a bloated platform, inflated due to branding, complex pricing structures, and other inefficiencies. In contrast, Stella was built with the idea that data-driven marketing shouldn’t be a luxury reserved for the biggest brands.

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Stella: Customized Pricing That Grows With You

Stella’s pricing structure is modular, designed to scale based on a brand’s monthly ad spend. Whether you’re spending $85,000 or $1 million per month on advertising, Stella offers a pricing model that ensures you’re getting the best value for your budget. We believe in making marketing measurement accessible and fair, no matter the size of your company.

Unlike competitors that lock you into 6-12 month contracts with steep prices, Stella offers flexible terms. You can choose from 30-day or 3-month terms, allowing for flexibility and minimizing long-term commitment risk. This gives brands the freedom to test the tool, see the results, and make decisions without being burdened by long-term contracts.

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No Compromise on Quality

Despite its lower price point, Stella doesn’t compromise on quality. In fact, Stella’s data models are more sophisticated than many competitors. On top of running incrementality studies for paid media effectiveness, we’ve also manually adjusted our models to account for every unique scenario our clients have faced, whether it’s:

• Measuring the incrementality of SEO campaigns
• Analyzing product pricing strategies
• Evaluating the effectiveness of podcast promotions
• Understanding seasonal shifts in user behavior

Stella goes beyond the standard metrics offered by other platforms, providing a deeper analysis that covers a broader range of marketing scenarios. Our models aren’t just cookie-cutter solutions—they’re tailored for each use case to provide the most accurate insights possible.

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Personalized Support From Experts Who Understand Your Business

One of Stella’s standout features is our 1-on-1, hands-on support. Our team has been media buying for over a decade, managing budgets exceeding $40 million per month. This real-world experience gives us an edge in understanding the complexities of today’s marketing landscape.

Unlike other platforms where your account rep might not have direct experience in ad management, our team is actively working in the trenches, running campaigns, conducting tests, and optimizing strategies. We don’t just give you the data and leave you to figure it out on your own—we help you conduct tests, analyze the results, and implement optimizations based on those insights. 

Our goal is to be a true partner in your success, ensuring you make the right decisions after every test.

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Why Stella’s Affordability Matters

In an industry where many brands overpay for marketing measurement tools, Stella offers an affordable solution without cutting corners. By offering transparent pricing and modular plans based on your advertising spend, we ensure you get the best value for your budget—whether you’re spending $85,000 or $1 million per month on ads. 

We’re committed to keeping our pricing fair while continuing to deliver best-in-class results.

At the end of the day, marketing measurement should be about profitability, not high costs. Stella was designed to give brands access to the data and insights they need to grow—without draining their marketing budgets.

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How Stella Compares to Competitors

With competitors charging significantly higher fees, many brands are left wondering whether the cost truly justifies the value. While these platforms claim to offer advanced data and analytics, the reality is that Stella delivers the same (and often more) comprehensive tools for a fraction of the cost.

Stella typically comes in at about 1/3rd of the cost of competitors, but we don’t stop there. Our team’s expertise in both ad buying and data analysis gives us a unique edge in helping brands maximize their returns. We’re not just a software tool; we’re a strategic partner in your growth.

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The Future of Marketing Measurement

As brands continue to tighten their marketing budgets and seek more transparent solutions, platforms like Stella are leading the way in offering affordable, flexible, and high-quality tools for measuring marketing effectiveness. 

Incrementality testing and MMM are no longer reserved for the biggest players with unlimited resources—Stella is making these essential tools accessible to everyone, regardless of their budget.

In a world where profitability is everything, marketing measurement tools shouldn’t break the bank. Stella is here to help brands achieve their growth goals without compromising on quality or affordability.

To learn more about how much Stella would cost for your business, check out the transparent pricing module on our homepage. We’re confident that you’ll find Stella to be the most affordable, comprehensive marketing measurement tool on the market.

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