The AI-Data
Scientist For Marketers

Turn advanced marketing insights into measurable impact
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Virtual Demo

Uncover the True Impact of Your Marketing

With Stella, you can isolate what’s driving real growth across all channels. Gain the clarity to optimize your budget and focus on what truly moves the needle by measuring incremental impact.
Pinpoint Incremental Revenue Across Channels
Stella’s AI-powered incrementality testing reveals how each campaign contributes to your bottom line.
Run Tests with Minimal Spend and Maximum Confidence
Stella helps you identify the perfect regions for holdouts, ensuring reliable results with lower investment.

Optimize Your Entire Marketing Mix with AI

You deserve data-backed insights that transform how you allocate budgets. Stella’s AI MMM gives you the tools to forecast, plan, and maximize ROI across all channels.
Isolate Channel Impact with Precision
Stella accounts for external factors like seasonality, holidays, and trends to show you exactly what’s working.
Budget Smarter with Stella’s Optimizer
Stella’s intuitive optimizer tells you where to invest for the greatest contribution, even when scaling budgets.

Your Partner in Precision Marketing Measurement

Plan
Execute
Analyze
Select the Perfect Holdout Regions
Stella helps you pinpoint the most effective holdout regions, maximizing statistical significance with minimal ad spend.
Execute Your Study Without Costly Mistakes
Guided every step of the way, Stella ensures your incrementality study is set up accurately for reliable results.
Analyze Results with Expert Guidance
Stella’s AI data scientist interprets your results, turning insights into clear, actionable recommendations for your marketing strategy.

Affordable,
Powerful Incrementality Testing

Stella provides end-to-end support for incrementality testing, making advanced
marketing insights accessible and actionable. Stella starts at a flat rate of $2,000 per month
for all spend levels with data sharing from Google Sheets.

Stella Media Mix Modeling

$2,000/month

$2,500/month

Hands-On-Service
+ $500/month
Features
  • Adstock Transformation
  • Saturation Effects
  • Channel Distribution
  • Forecasting
  • Saturation Curves
  • Multi-Linear Regression
  • Control Variables
  • 6-Month Budget Optimization
Features
  • Adstock Transformation
  • Saturation Effects
  • Channel Distribution
  • Forecasting
  • Saturation Curves
  • Multi-Linear Regression
  • Control Variables
  • 6-Month Budget Optimization
Get startedGet started
Best Value
Stella Incrementality + MMM

$3,500/month

$4,000/month

Hands-On-Service
+ $500/month
Stella Incrementality Features:
  • Geo-lift studies
  • Inverse-Holdout studies
  • Up to 10 individual users
  • Scale testing
Stella Media Mix Modeling Features:
  • Adstock Transformation
  • Saturation Effects
  • Channel Distribution
  • Forecasting
Stella Incrementality Features:
  • Geo-lift studies
  • Inverse-Holdout studies
  • Up to 10 individual users
  • Scale testing
Stella Media Mix Modeling Features:
  • Adstock Transformation
  • Saturation Effects
  • Channel Distribution
  • Forecasting
Get startedGet started
Stella Incrementality

$2,000/month

$2,500/month

Hands-On-Service
+ $500/month
Features
  • Geo-lift studies
  • Inverse-Holdout studies
  • Incremental impact analysis
  • Scale testing
  • Causal impact analysis
  • AI Data Scientist guidance
Features
  • Geo-lift studies
  • Inverse-Holdout studies
  • Incremental impact analysis
  • Scale testing
  • Causal impact analysis
  • AI Data Scientist guidance
Get startedGet started

Find the true marketing impact of every single dollar with stella

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Virtual Demo

Frequently asked questions

What is Stella?

Stella is an AI-powered data scientist built to make advanced marketing measurement accessible for mid-market ecommerce brands. With specialized tools for Incrementality Testing and Media Mix Modeling, Stella helps marketers accurately measure channel impact and optimize ad spend, all while guiding you through each study for reliable, actionable results.

How can I get started with Stella?

You can begin with Stella by exploring our virtual demo or booking a live demo with our team, who will walk you through the platform and answer any questions you may have.

How does Stella ensure the privacy and security of data?

Stella uses top-tier encryption and follows strict global data protection laws, including GDPR, to secure user data. We conduct regular security audits to maintain the highest privacy standards, ensuring your data's integrity. We also do not ingest any PII data into our platform.

Who should use Stella?

Stella is designed for marketing leaders at mid-market ecommerce brands, especially those with annual revenues between $10 million and $50 million or a minimum ad spend of $1 million annually. With Stella, businesses gain powerful, actionable insights to optimize their marketing strategy efficiently.

What are Stella's pricing plans?

Each Stella tool is just a low flat-rate of $2,000/mo for analysis done from Google Sheet data. Stella's data ingestion pricing is based on monthly ad spend level. The more data you want to track to more expensive data costs become. This model ensures competitive pricing for quality analytics services for all business sizes.

Is there customer support available for Stella users?

We offer a detailed onboarding process and email support to ensure smooth usage. Stella is designed for ease of use, making complex data sets manageable without extensive external support but we do provide hands-on support when requested typically responding within 24 - 48 hours.